The above video is a Ted Talk by Dan Ariely. He walks us through some deeply ingrained psychological flaws in the human mind, and how easily they are manipulated. What he shows here have some deep implications for the manipulation of the electorate. The next time you are headed to the voting booth, think about this video; think about what choices you are being given, and whether they are really choices at all, or merely the illusion of avoiding a more negative option placed there as bait.
Or, you could hunt down the phone book, call up your local bookstore, and see if they have Dan Ariely’s book.
Or you could get it on amazon: Predictably Irrational: The Hidden Forces That Shape Our Decisions by Dan Ariely